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What's the difference
between
TECHNICAL WRITING
and
COPYWRITING?
Technical
writers
put scientific and technical information into easily understandable
language and explain scientific, mechanical and technological concepts.
They prepare operating and maintenance manuals, catalogs, parts lists,
assembly instructions, sales promotion materials, and project proposals.
They also plan and edit technical reports and oversee preparation of
illustrations, photographs, diagrams, and charts.
Technical writers must be skilled in working with highly technical
language, acronyms and jargon used in many different industries. These
writers translate and present highly involved or difficult-to-understand
concepts in a clear manner that a layman
can understand.
Technical writing is a difficult discipline. Consider this when you
read the instructions for assembling your son's bicycle or installing your
smoke detector.
Could you assemble or install them correctly, with no parts left over
and no cussing?
Copywriters
write and and edit marketing
communications and ad copy for corporations, government agencies, ad
agencies, design firms, video/film producers, publishers, and NFP
organizations.
Copywriters must be skilled in effective use of language to compel the
reader to purchase a product, make a decision, or act upon a
premise. Copywriters
"sell the sizzle"
and are responsible for the content of most advertisements seen in
publication, viewed
on television and heard
on the radio.
Copywriting is also a difficult discipline. Consider this when you
hear a political
advertisement on the radio
or see a funny commercial
on television.
Did they convince you?
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EYEWORTHY
MEDIA
offers technical writing and marketing/web copywriting
services to a diverse clientele. We can provide:
Technical
Writing
User manuals
Installation instructions
Assembly instructions
Specialty documentation
Software manuals
Copywriting
Sales
Manuals
Brochures and Flyers
Marketing Materials
Presentations
Web content
Experienced in a wide variety of industries
Medical
Legal
Real Estate
Computer
Telecommunications
Automotive
Heating, Ventilation & Air Conditioning
Aerospace
Internet and new media
Our specialties
are marketing and web content copywriting
We
can assist you with your collateral marketing programs and provide
effective,
clear communications to promote your business.
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